Case Studies
The case studies below briefly outline our capabilities and the media spaces we occupy.
For a more detailed overview of specific experience, samples or to discuss your project call Recapture in Melbourne, Australia on +613 9349 5848 or email us.
Lonely Planet “ACTIVITY GUIDES” Publishing Series
A complex series-publishing project to produce over 4,000 pages of illustrated published content cross 11 titles over a 12 month period. [More…]
Press Releases and Media Launch speech for Victorian Transport Minister Lynne Kosky
Recapture wrote the key Press announcements and the speech to launch the “Think Tram – Obey The Yellow” road safety campaign, delivered by Transport Minister, Lynne Kosky, MP. [More…]
Yellow Pages Local Directory Rollout
Managing the creative and content rollout of the Front of Book information sections of 24 local phone directories is an exercise in connecting with the marketplace on a grassroots level. [More…]
Press Kit Material for Mars “Believe”
Media Campaign
Media announcements to publicise the Mars Snackfoods $4 Million sponsorship of the proposed Tasmanian AFL Team. [More…]
Interviews & Magazine Feature Articles – New Idea
A series of interviews with celebrities resulting in web copy, press releases and a schedule of 7 articles for “New Idea”. [More…]
McGrath Foundation Sponsorship Activation
When a brand can embrace the values of a cause which resonates with the wider community, both brand and cause benefit. [More…]
Sensis Market Segmentation Sales Collateral Series
This brief was to produce an internal sales collateral series which profiled advertiser segments and distilled usage and reach data into selling stories for the Sensis sales force [More…]
Pedigree ENEWSLETTER Campaign
Pedigree Post is emailed to a database of dog lovers and is an ongoing communications campaign seeking to reward users of Pedigree products and to engage them through loyalty activity. [More…]
Lonely Planet “Healthy Travel” Guides
Recapture produced Lonely Planet’s Healthy Travel books – small format, illustrated pocket guides to help travellers stay well. [More…]
White Pages Business Listings Testimonial Series
Recapture managed a project to write, compile and produce approximately 50 testimonials from business owners in various business categories Australia-wide for sales force collateral and customer advertising proposal kits. [More…]
